Discover Why Turning Global Environmental Preservation Into a Business Is Critical

In understanding how to turn global environmental preservation into a business we must first understand why it is so important to take global environmental action.

I just read an alarming article today, the article stated that we are heading backwards on green house gas emissions after 20 years or more of attempting to limit them. We actually had the worst year of green house gas emissions to date; 5 percent more than in 2008. Green house gas emissions into the atmosphere is a major cause behind global warming.

The reason humans have made no progress in addressing the impending environmental catastrophe, is because of business as usual. Profit and the possibility of loss of any profit, has caused business to ignore the impending environmental signs that indicate serious problems. Money in one form or another is the driver of environmental destruction.

One potential remedy to this business model of profit at any cost, is to create and participate in a new business model. A new model is one that includes turning environmental preservation into a profitable business.

If the entrepreneurs, investors and other business leaders decide to turn global environmental preservation into a profitable industry, we might have a chance.

We have to change the current unsustainable models of business and create a new sustainable business model. A model that respects the environment and protects the future of this planet. Jobs or no jobs will not be an issue if we go beyond the environmental tipping points. Profit will no longer matter when life as we know it is destroyed.

It is time to start these changes now before we reach the tipping points of no return.

There is a huge profit to be made from cleaning up the environment. There are profits to be made in the areas of renewable energy, sustainable manufacturing practices and lifestyle choices.

The drive to maintain the status quo at any cost and the fear of loss of profit has a strangle hold on the economies of the entire planet. This mentality must change.

It has to start here in the U.S. where we have caused the majority of the green house gases, environmental pollution and resources depletion. The United States is the model the rest of the world will follow. We can lead the world to destruction or salvation.

If the planet goes beyond the tipping points and human life becomes completely unsustainable, it will no doubt be largely the fault of the U.S. If the catastrophe is averted, it will be largely because the U.S. stepped up and made the needed changes. Leveraging the profitable arena of global environmental preservation is key. Leading the world in a new direction towards a sustainable model for business and industry is critical.

There are models that have already established a track record of success. There are companies that are creating new innovative green products. There are energy companies offering alternative sustainable fuels and energy sources. There are other companies that are partnering with people, sharing the profits of sustainable farming and food production with a clear mission of environmental consciousness.

One company I know of, partners with indigenous tribes in the Amazon Rainforest to harvest and produce the health and wealth of the rainforest. They are providing the tribes with a means of income from environmentally sustainable harvesting and farming practices. This model of business contributes directly to global environmental preservation. By helping to keep the indigenous people on their ancestral lands, the local people become the caretakers of a thriving forest. The Amazon Rainforest eco system is critical to human sustainability.

This company also shares the profits of this enterprise with a wide array of people through their distribution model. A major component of this business model is a mission and vision for environmental sustainability that is taught and respected by all. Each person involved is treated with fairness and fully valued for their contributions.

Businesses need to focus on providing solutions for environmental preservation instead of exclusively focusing on their bottom line. Companies that are solution oriented will be the leaders who make the profits from global environmental preservation.

When companies embrace this kind of business model that embraces a mission for global environmental preservation, honesty and fairness, we will have hope for a sustainable future for humanity.